How to sell more?
Selling more is the dream of any businessman. But by themselves, customers do not line up in a queue, and do not begin to choose your product among other similar ones. If you recall the main components of a business, then one of its four parts is marketing. Therefore, it is necessary to pay the closest attention to the marketing moves. They can significantly increase your sales. Having started to implement serious marketing moves and "chips" in your work, you will understand how to sell more.
To increase sales, you need to organize the right advertising campaign. You need to correctly identify your target audience. If you place a banner advertising youth clothing near the building of the pension fund, it will not bring any benefit. And if you give an advertisement for the sale of expensive vouchers abroad on the pages of a newspaper with ads for the sale of apartments, the result will also be zero, having bought an apartment is not at all up to the vouchers. Therefore, make a portrait of your buyer, determine his age, social status, average income.Then make a list of places where your potential buyers are most often. And it is there that you need to place your outdoor advertising. If you need to place an ad in the newspaper, on TV or radio, then you need to choose those carriers that are closest to your target audience.
It’s impossible to learn how to sell a lot, only with the help of proper advertising placement, you still have to competently come up with an advertising text. It must be announced in it how the buyer can solve one of his life problems if he buys your goods. This is the main law of running advertising. Think of a text that meets this requirement, and you will see how your sales will start to rise.
To increase sales, you need to regularly hold various promotions. Promotions are very effective with giving gifts to every customer. Distributed stock with the provision of discounts in a limited period of time. Stocks are particularly popular with both sellers and buyers, in which points are awarded for each purchase or coupons are issued, which then participate in the prize draw or give the right to buy a particular product at a discount.All stocks for buyers send them to buy more than usual. Buy two banks, get a third as a gift, buy a vacuum cleaner, win a TV, buy a car and get a discount on a second car - these are examples of promotional campaign slogans. All buyers are well aware that to the detriment of themselves the seller will not hold promotions, but still go and buy, because the ghost is “freebies”, i.e getting something for free or at a very reasonable price warms the hearts of ordinary people more than anything else. Many advertising laws are built on this.
Promotions for sellers
Another powerful tool that tells you how to sell more goods is promotions for sellers. Because of the counter, they can very competently advertise your product. Therefore, many manufacturers work with sellers of stores, where they deliver their products for sale. He sold 10 kilograms of sausage, got a pound of sausages as a gift from the company, or 100 rubles to the salary for every 10 kilograms. This technique works so well that manufacturers have gone further in their technology. For every 10 kilograms (back to the sausage), you can get a coupon for 1000 rubles. On them, you can choose a prize.Or a lot of prizes for 1000, or save up coupons and get a refrigerator for 30 coupons. This stimulates sales superbly.